Goodbye Hasselblad

Yesterday I said goodbye to my Hasselblad camera system and also Profoto flash for Nikon system (the only one Hasselblad pretends to use..) at the UPS counter. I am trading in my Hasselblad system for something more robust and flexible, where everything just simply works without qualification or explanation. I grew tired of all of Hasselblad’s unique quirks, the last straw being an incompatibility with my Profoto flash system in something that was supposed to work without qualification the camera. Below is my latest YouTube video detailing my complaints.

Today i submitted a bid for a very modest commercial photography job in Broadview Heights, Ohio. I believe that I made a competitive offer, but without giving away my services. I have my standard rate and that is what I bid, which left room for recovery of travel expenses, after all fuel is so damn expensive. So we’ll see how that shakes out.

Also, in the coming weeks, I will be working with three female models on TFP photoshoots as I look to rebuild and reorient my portfolio. It should be lots of fun, with the hoped-for great images for everyone! I will update you all next week about my new camera system… stay tuned!

Are you kidding me?

Rant here, and it’s about Hasselblad lenses, specifically the 20-35mm f/3.2-4.5 E lens. Now this is a relatively new lens that they introduced last year, before they released the new Hasselblad X2D-II camera, and the 35-100mm E lens. One wonders why they didn’t plan their “E” line of lenses better. This 20-35mm lens, which retails at $5,995, DOES NOT PROVIDE FOR CONTINUOUS AUTOFOCUS.

The 20-35mm E lens is a Hasselblad-branded “Exclusive” lens, one of only two models currently. The other Exclusive lens is the 35-100mm f/2.8-4 E lens, just recently introduced. Hasselblad knew for years in its planning that they were going to introduce the Exclusive lens line, how could they not ensure the lenses were all capable of the same thing? I believe this is really short-sighted on Hasselblad’s part, and they lost a $6,000 sale in me today. C’mon Hasselblad, you can do better!